A&E

Re-Launch.

What we are building for you

  • Her Capital

    Master your money. Build your future.

    Her Capital is your foundation in personal finance and investing, built for women ready to take control. From budgeting and saving to ETFs, stocks, and long-term wealth strategies, this is where you learn how money works and how to make it work for you.

    Whether you're starting from zero or scaling your portfolio, Her Capital gives you the confidence and tools to grow your wealth with intention.

    Sign Up

  • Her Paybook

    A space where women come to master money, build income, and claim their financial power.

    Her Capital is your gateway to real income growth, whether you're looking to get hired, want to add income streams or launching your business. We give you the tools, strategies, and confidence to earn more, grow faster, and take full ownership of your wealth journey.

    From career strategy to revenue building, every guide, session, and workshop is built to help you do one thing: earn on your terms.

    Sign Up

  • Eve Society

    A community for women building wealth, raising families, claiming their power, and much more.

    The Eve Society is more than a membership. A safe space to talk about money, strategy, food, art, work, family, life. The list is endless.
    Membership is by application only. We review every application to ensure each member is a great fit. If selected, you’ll receive a personal invitation to join the Society.

    Apply

 FAQs

  • Yes. More than ever.

    Because women are still underpaid, underestimated, and underrepresented in boardrooms, on cap tables, and in wealth creation.

    Only 2% of global venture capital goes to women.
    Women retire with 35% less wealth than men.
    And 1 in 3 women say they feel anxious, overwhelmed, or excluded when it comes to money.

    This isn’t about exclusion. It’s about equity.
    It’s about creating a space where women don’t have to shrink, translate, or justify their ambition.

    Asset & Eve exists because we believe every woman deserves the tools, knowledge, and network to claim her financial power boldly, unapologetically, and on her own terms.

    We’re not here to fix women.
    We’re here to fuel them.

  • Asset & Eve is for every woman who’s ever felt left out of the money conversation. Whether you're learning to budget, dreaming of financial freedom, or building wealth for generations, we’re here for you. No judgment. No jargon. Just real support, at every stage of life, no matter your age, income, or background.

  • No. No prior knowledge needed. We have a lot of free content on our Instagram. Feel free to have a look!

  • We welcome new mums building their next chapter, ambitious women climbing the corporate ladder, founders scaling bold ideas, rising stars in their companies, influencers telling us a story, changemakers shaping the future, and fearless teen ready to take on the world!

    Admission is selective, not because we believe in gatekeeping, but because we’re building a community where every member adds to our growth and feels inspired in return. If it’s not the right time now, it’s never a no forever.

  • All sales of guides, templates are final. You can get a membership refund if your request reaches us within 2 days of payment.